What is founders' pricing?
Quick answer: Founders' pricing is $19.99 USD per month or $169.99 USD per year for everyone who starts a MOMDAY subscription by October 31, 2026. You keep it for as long as your subscription stays active.
Who gets it
Everyone already subscribed before October 1, 2026.
Anyone who starts a paid subscription between October 1 and October 31, 2026.
It goes by the date you subscribe, not the date you created your account. If your free trial ends after October 31, subscribe before then to lock it in.
From November 1, 2026, new subscriptions are standard pricing: $24.99 USD per month or $179.99 USD per year.
How long it lasts
For as long as your subscription stays active. If it lapses, for any reason including a failed payment, and you subscribe again later, standard pricing applies.
Monthly to annual
If you are on founders' monthly and want annual, switch by October 31, 2026 to be sure you get the founders' annual price.
Already subscribed before October 1?
Your subscription continues at founders' pricing. New local price points went live on October 1, so the amount on your next renewal may change slightly, but it will not go up.
Outside the US
The App Store or Google Play bills you in your local currency. The exact amount is shown on the plan screen in the app.
Check your price
Tap Profile > gear icon > Membership.